Apple vs. Google – Let the battle begin…
About a week ago Apple announced that it was pulling Google Voice Mobile from the App Store, stripping iPhone users from access to one of Google’s most innovative projects. Google Voice allows users to send free SMS messages and get cheap long-distance. It also allows you to use one phone number for all your other numbers, and manage SMS messages and voicemails online.
This has brought on intense criticism over Apple’s app review process. Sure, there may be good reason to not approve certain applications, but is it fair-game to pull an app simply because it provides better service than AT&T (and free for that matter). One of the iPhone’s main marketing points is its extensibility. But is it really living up to that claim when its actually limiting what can be run your phone?
The thing that really bothers me about the move is that Apple is now actively stifling innovation. Google Voice is the kind of service that can actually have a positive impact on your life, and not in a frivolous, entertainment-related sense. It makes it easier to connect with people, and to manage those connections. Apple can point to the App Store’s 50,000 applications all it wants, but how many of them could truly be called groundbreaking? Are they really putting a dent in the universe?”
This move will just hurt Apple in the long-run. It gives iPhone users another reason (in addition to AT&T’s failure) to switch to Android as it becomes available on more phones and carriers. This could be a huge factor in the emerging “war” between Google and Apple.
Google has a well-known corporate motto: “Don’t be evil”. But, is Apple becoming ‘evil’? Or do they have legit reason to do this? Let us know your thoughts on the matter.