It’s less normal these days, however when I initially began working in advanced promoting – back in past times worth remembering of packing the catchphrases meta tag with each word in the lexicon – most by far of my customers couldn’t roll out simple improvements to their online shops. Be it the absence of information, a long holding up rundown to the outside web designer, a clumsy CMS or harsh climate, they were constrained to a modest bunch of traps to help their change rates. For any critical changes, they were left scratching their heads and arguing for help.
- Embrace reviews
Let’s face it, the opinion of other customers is essential. If there’re no reviews on a product page, visitors are going to look to those shops which offer this visibility.
Reviews or testimonials show you’re open, honest and qualified for the job (if they’re good!). There are plenty of plugins nowadays that will help you manage reviews without major developer involvement. While it’s good to have a tight control over what’s being said, you’re likely to encounter at least one unhappy and very vocal ex-customer. They’re ready to spoil the fun, but as they say, if you can’t beat your enemy, join them!
- Pick the payment gateway that is right for your business
This could save you a lot of money but before you can benefit there are decisions to be made. Is the potential gateway supported by your e-commerce platform? How expensive is it? Do you want to offer PayPal payments? What about the security? Additional features?
It may seem overwhelming, but it’s a crucial decision to make. In the long run, a little research into payment gateway options can go a long way. It will cut future costs and save countless hours of stress. If you’re in the early stages of setting up an e-commerce business, schedule some time to take special care of this aspect.
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- Don’t invest in SEO before doing keyword research
This can be done by yourself, or you can pay an SEO agency to do it for you. Either way, you may discover in these early stages that an audience just doesn’t exist.
Consulting in the SEO field since the last ice age, I’ve seen this on many occasions. Sometimes your niche is just “too niche”. Whether it’s luxury slippers, collectible Slovakian cars, plastic fruit factories and anything in between. It’s not that your business idea is doomed. The products could sell, but the audience may be totally unaware of their existence at this very moment in history.
- Build the trust
We’re all familiar with the tell-tale signs of credibility – trust badges, secure checkout, etc. According to an Actual Insights study, over 75% of shoppers declared that trust logos affect their sense of trust for a website.
- Make use of your Google Analytics internal search data
This powerful feature can be harnessed to create categories and landing pages for the most searched products. First of all, this will make you rank in Google for those terms. Secondly, people will be searching for the item they are interested in a lot quicker.