So as to enhance your Instagram advertising, you have to build your following on an enduring and predictable premise. All things considered, the more individuals that interact with your image and tail you on Instagram, the bigger your gathering of people is that you can possibly achieve each time you post. Here are seven simple to actualize Instagram advertising tips that will enable you to develop your image – for nothing.
- Take advantage of free Instagram tools.
Instagram just started to roll out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business. Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options. The more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement.
- Cross promote Instagram posts.
Want to easily add new Instagram followers that already love your brand? Post across all over your other social media profiles — Facebook, Twitter, LinkedIn, etc. — and invite them to follow your Instagram profile. They are already following you on social media, so they are obviously interested in what you offer, so give them another way to socially connect to your brand. Don’t assume that your posts will reach everyone that’s connected to your brand on social media. Many people move away from certain social media platforms and some aren’t as active on some than they are on other networks. You want your followers to be connected to as many of your social profiles as possible to increase your reach per post.
- Don’t overwhelm your audience.
You want to post often enough that your brand stays relevant, but at the same time you don’t want to post so frequently that you overwhelm your followers and they end up unfollowing your account because they feel you are constantly in their face. There isn’t a magic posting formula that will work for every brand. You need to test and see how your audience responds. As a starting point, I would suggest posting twice daily, alternating times of the day to find out when your highest engagement occurs. Then start to experiment with more and less posts per day, really paying attention to engagement. Once you find your sweet spot, the work doesn’t stop — as your following increases you will have to adjust. Post frequency optimization is a never ending task.
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- Interact with followers to spark growth.
If someone takes the time to leave a comment on one of your posts, take two seconds to reply and thank them. That simple engagement can create a loyal customer as well as a raving promoter of your brand. Also, incorporate ways to get your followers to interact with your posts. A simple, “Tag three of your friends that would love this” can quickly put your brand in front of a larger audience as well as attract new followers. Since they are being introduced to your Instagram profile through a friend, there is less resistance, resulting in many of the tagged users following your profile.