It may have happened to everyone: you find in the web index a connection to the item you require, click it and close the page shortly. Essentially in light of the fact that the website composition puts you off. Or then again the other way around: you go to the perfectly outlined site, however see nothing of how to explore through it. Andy Booth, English fashioner and designer, has been working in internet business for a long time and has assembled 20 web based business convenience tips, which will come helpful for everyone who needs to make online store or enhance it. The rundown isn’t thorough, yet it covers some imperative highlights which influence the site look.
Keep the search line in sight
under the main page is the dominating search bar. Such solution must have come from the years of experience. When a user comes to the online store and doesn’t find what he needs. he might seek for the search field – it is just that natural. So the search line shouldn’t be hidden. Of course it is relevant for web stores, which search bars work correctly.
In stock / out of stock
The next advice on our usability tips list. Surely, from the SEO point of view, removing the product from the site if it is out of stock is not good. But from the business prospective, whether it is good to disappoint your site visitors, which finally find what they have been looking for, add it to the cart and the only thing they get is a cold answer “Sorry, the item is out of stock”? After all, in the end people bring you the money, not the search engine bots. So think about your customers first. Create a section with product availability information prominent, so it could be seen at once and add a field “Notify me when the item is in stock”.
Almost any product may come in different sizes, colors, etc. Standard or present packing may be as an option too. If you site has a simple and clear system of filters by different parameters, even the most choosey customer will enjoy using your site. Check out what filtering options a large consumer electronics online stores offer.
In Victoria’s Secret online store size and color variations are shown very prominently and are clear for the customer without any explanations. When it comes to the choosing from product variations, try your best to make such experience for the customer as easy as possible. Graphic presentation is better than words, that is why colors should be marked with colors, and other characteristics with icons.
Under the circumstances of a steady growth of the ecommerce market which becomes more and more competitive, SEO – is one the keys to success. Design may have to do with SEO as well. For example, search engines like right HTML coding with correct use of heading tags H (in place where they really need to be used).
“Add to cart”
An obvious rule in online shop usability: the Add to cart button is call to action, so it should stand out from the rest of blocks and elements. It shouldn’t be less visible than, for example, “like” social media buttons.
Ordering pages is your goal, where you lead the user. When he comes there, you shouldn’t allow him to leave the page. Remove additional links and blocks; don’t try to sell him another item. The less distracting factors the checkout page has, the more chances customer will make a purchase.
Testimonials are an important part of today’s ecommerce site. Usually they are placed on he product pages, but if we are talking about the feedback related to the whole store, Andy suggests placing such block on the sidebar or as a slider. A page specifically for testimonials is good.
Read More : HOW TO AVOID A SALES DECLINE
No doubt that a typical online store selling garden tools is unlikely to attract hundreds of fans in social media. Nevertheless, this option shouldn’t be neglected at least for SEO reasons. Social media icons placement on the site is not a simple task. Such block shouldn’t attract too many attention (as sliding buttons on many blogs), but at the same time it should be visible for a customer. If the user only grabs a great photo or original description to his news feed without even having liked your site, you still benefit from it as more people will find out about your store.
Among UX tips which professionals usually mention is the way you let your customers contact you. Naturally, many customers may want to get in touch with you with some questions. Ideally, internet-store should have 8-800 number for free of charge calls.