New companies require customers — any customers. Mid-level organizations require more customers and more cash. Built up, effective organizations require less, better, higher-paying customers. Yet, how does an entrepreneur approach getting customers? How would you get your first customer? How would you get more customers? How improve customers?
On the off chance that getting customers were simple, advertisers would be bankrupt! There is a great deal of cushion online about customer fascination — a few people believe it’s enchantment. That you can simply stay there and wish for customers and that they will show up. Or then again that by putting out the correct vitality, phenomenally you’ll pull in customers who will come discover you.
In any case, genuinely, it doesn’t work that way. You need to work to get customers. Customer fascination is only an uncommon expression that alludes to the systems entrepreneurs use to get more customers.
1. Develop a plan for customer acquisition. Consider who would make the ideal customer. If you sell to businesses, consider what department is most likely to buy your products or services, and what individual (what level of responsibility) would be the one to determine the specific purchase requirements. (Make some calls if you don’t know!) Determine how long the buying cycle is. Is buying your product a decision that can be made quickly by a single person? Or are you selling something that has a long buying cycle, possibly involving multiple individuals?
2. Look for and follow business prospects on social media. Don’t try to sell to them on their social media feeds. Instead, try to develop relationships. Retweet or comment on their posts. Mention them if appropriate in your own social media posts (ie, “@JoeSmith gave a terrific presentation on retail security at today’s Chamber meeting”) Your goal: to get known and seen as a friend. Selling is a lot easier when you sell to people who feel like they know you.
3. Work your local newspapers. Even in the digital age, daily and weekly newspapers are still an incredible source of contact information and leads to potential new customers. Watch for names of people who have been promoted, who have won awards, who have opened new businesses, or who in any way may be potential customers. Send those people personalized mailings congratulating them on their success or telling them how interesting the article about them was. Include your company name and slogan plus any appropriate product information with your signature.
4. Be sure your website and social media pages make it easy for visitors to know how to reach you. Better yet, give them a reason to give you their contact information. An offer of a free newsletter, a free guide to something related to your industry, or a coupon can all be good devices to use for lead capture. Then follow up regularly on those leads.
5. Sponsor Events. Watch for events that may bring your potential market together. Look for fliers about the event at local networking group meetings. Or, call and ask the organizers if there are sponsorship opportunities available. Local events can be quite inexpensive to sponsor. Or if the sponsorship cost is high, they may have a “Friends” of the event option that will give you the right to have fliers at the event for a very small fee.